what is branding?
Branding is the act of attaching a trade name to a product so as to distinguish it from the product of other firm. branding means that a firm gives a distinctive name to its product.
advantages of branding
1. brand loyalty - it also ensure brand loyalty.
1. its a form of advertising - branding is a form of advisement.
1. branded goods are easily recognized.
1. standardization of product
1. assurance to buyer - brand name on goods assured customers that the good is quality.
disadvantage of branding
1. branding can create false buying on the part of the customers.
1. high cost of advertising
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